5 Steps to Building a Strategic Employer Brand

Nisha Raghavan w_Shannon Smedstand _Employer Branding

To build a strong employer brand, there are several steps you should take! Employers who had a strategic strategy at the beginning have been successful in launching, activating and maintaining their employer brand. Would you like to know what it takes to build an employer brand strategically?

  • How do you go about conducting research for the employer brand?
  • What are some ways to uncover how you’re different from your competitors?
  • How would you go about understanding your brand reputation from an employment perspective? 
  • and more…

Watch #LinkedInLIVE where we discuss 5 Steps to Building a Strategic Employer Brand with

Shannon Smedstad, Engagement Director and Senior Employer Brand Strategist at Exaqueo

Wednesday, September 18th at 8 am CST | 9 am EST | 6.30 pm IST 

on #LIVEwithNisha 

Connect with Shannon Smedstad here: Shannon Smedstad, Engagement Director and Senior Employer Brand Strategist at Exaqueo, has 20 years of talent acquisition, employer brand, and employee communications experience. Working with both U.S. and global organizations, she consults clients in the pharmaceutical, luxury hospitality, manufacturing, and financial industries.

Before joining Exaqueo in 2016, Shannon was the Employment Brand Director at CEB (now Gartner). Prior to CEB, Shannon led employer branding and built the campus and social recruiting initiatives at GEICO.

Over the course of her career, Shannon has helped to develop 14 unique employer brands, worked as an agency and corporate recruiter, directed more than 25 employer brand videos, and trained recruiting teams. She has a deep understanding of career sites, recruitment marketing, and employee referral programs.

Her work has received awards from Graphic Design USA, Potentialpark Group, and Glassdoor. She has been named a Top Employer Brand Influencer, quoted in Misplaced Talent (2015, Wiley) and The Robot-Proof Recruiter (2019, KoganPage), and featured by the Society for Human Resource Management, Cornerstone, and Business Insider.

Shannon graduated with honors and a B.A. in Speech Communication from Shippensburg University. She enjoys volunteering as a Girl Scout troop leader, and lives in Pennsylvania with her husband, two daughters, and a dog named Taco.

How to watch the #LinkedInLIVE show?

Connect with me on LinkedIn to get notified when I start the broadcast. Join us LIVE and share your comments with us on any of my social media channels.

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Look forward to reading your comments! Thanks, Nisha.

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